The Lills Instagram - TheLillsLifeThe Lills Youtube -


by | Bus Life, Skoolie Bus Life Design Studio, The Lills, Vintage GM Bus Conversion, VW Bus

Bus Life Websites Logos Branding - Skoolie Consulting - The Lills Design Studio


Welcome! If you have landed on this page, then you probably are already part of the bus life & skoolie community. Depending on how far along you are, you may be feeling the need to up your game to grow your reach / following. Most people in the community eventually brand their adventure, to be taken more seriously online. A strong brand can attract a large and loyal audience that can lead to virality, monetary gain and endless / surprising opportunities.

The best way to be seen and heard online is to build a brand, which includes a professional logo, website/blog, online campaigns, business cards, stickers and the list goes on.

This can feel totally overwhelming, if you have only some or zero experience building a brand. That’s where we come in. The two of us have been brand builders for over 10 years and we have been digital nomads since 2017. We love helping other part-time & full-time travelers, nomads and small business owners thrive, so we are focusing on sharing our design services and helping the bus life & skoolie community grow.

Below, we share a general list of things to consider, when building your brand. If you need any of these branding services, contact us. We are happy to help build you brand!

#1 – Bus Life & Skoolie Logos

For the past few years, bus life has grown from a trend into an online community. Those who are leading the pack, have usually been building their brands for some time. In order to be seen, heard and recognized amongst all of the bus life & skoolie brands out there, you’re going to want a logo that is professional, recognizable and represents you and your mission.

#2 – Bus Life & Skoolie Websites / Blogs / Online Stores

Travel websites and blogging are not a new thing. Most people have seen or heard of someone who took their travel adventure, turned it into a online brand and became hugely successful at simply sharing information and their unique experiences.

Personal travel blogs and sites…today, there are a million. But when it comes to bus life & skoolie life, it’s still a very young niche group. New people are joining the club, converting buses and building brands. The next wave is coming and we hope you are part of it!

Building a website on your own can waste a lot of time, effort and money. Unless you know the language, you most likely will end up with something you are not happy with. We can promise you that YOU DO NOT want to sign up for a third-party platform website, like WIX or Squarespace. Search engines can’t find you easily, plus flexibility and functionality are seriously limited.

Sky’s the limit with your own platform (i.e. a self-hosted website). You’re going to have a far greater ability to enhance your SEO (search engine optimization), create a unique design (rather than a template thousands of other people are using) and you will have better control over the look, functionality and optimization of your website. We are here to build you a custom website and teach you how to use it and make it grow!

#3 – Bus Life & Skoolie Brand Consulting

We will walk you through building your brand and we will educate you on using your website, posting to your blog, marketing, photo editing and video creation. Most designers will give you an end product and leave you wondering what to do next. We want you and your brand to thrive, so we consider the creation of your logo and website to be just the beginning!

The moment you reveal your new brand to the world is the moment your brand building begins! We’ll guide you on creative ways to get your message out there, grow your audience and expand your knowledge. We’ll teach you about the multiple platforms that you can use and educate you on coming up in search results for the topics you’re writing about.

By building close and strong relationships with our selected clients, we are able to better assist them. It brings us so much joy to work with like-minded people who are in the van life, rv life, bus life & skoolie community. We’re rooting for you and we look forward to working with you!

Skoolie Graphic Design Icon - The Lills


Turn your new lifestyle into a brand and business that you can take on the road!

One of the most asked questions we get is, how do you make money living and traveling in a bus? The two of us have been brand builders since 2010, digital nomads since 2017 and we we ran our branding & design business on the road from our VW bus for 2+ years. The experience inspired us to convert our big GM bus into a bigger home and design studio on wheels, so that we can continue our lifestyle and continue to help other bus lifers achieve their goals and thrive.